
Live Captioning vs AI Captions: What Broadcasters Need to Know
Every live broadcast carries two simultaneous risks: viewers may miss what is said, and broadcasters may fail to meet their accessibility obligations. The question is
At eSteno Media Services, we combine cutting-edge technology and human expertise to deliver high-quality content localization and accessibility services. Whether you need subtitles, dubbing or audio description, we have the right solution for you.

Every live broadcast carries two simultaneous risks: viewers may miss what is said, and broadcasters may fail to meet their accessibility obligations. The question is

No, AI cannot handle OTT localization services on its own. AI speeds up transcription and translation, but it fails on slang, overlapping live audio, accessibility,

Audio description still has a branding problem. Too many teams treat it as the last accessibility asset—something added once the master is locked and deadlines