Cómo la Localización Audiovisual Impulsa el Éxito de las Plataformas OTT

In today’s hyper-connected world, localization isn’t just an add-on—it’s a strategic imperative for any OTT platform aiming for global reach. With fierce competition among streaming giants like Netflix, Prime or Disney+, delivering localized, culturally resonant content has proven essential for both audience retention and sustained market growth. Why Localization Matters OTT platforms thrive by reaching […]

Localización Audiovisual: Los Últimos Disruptores de la Industria

AI captions and AI dubbing are getting faster and more accurate, but how much of a human touch do you still need? When it comes to harnessing modern tools, a hybrid approach is key to effective audiovisual localization.   At eSteno Media Services, we’re embracing new technological developments and fresh challenges in the audiovisual localization […]

El Rol de la IA en la Localización para la Industria Audiovisual

With AI tools advancing faster than ever, you may be wondering if the technology could be a useful tool for your localization efforts. We’re firm believers you can have the best of both worlds when it comes to crafting accurate and compelling content localization.Today’s global language services industry is projected to hit over $96 billion […]

Medios Inclusivos: Impulsando la Accesibilidad con Subtítulos y Audiodescripción

The viewer’s eternal dilemma in a foreign languageIn its first 28 days, Squid Game racked up 111 million views and set the record for the best series premiere on Netflix. It was a phenomenon that captivated an audience far beyond the estimated 80 million people who speak the show’s original language, leading millions of viewers […]

es_ES