AI captions and AI dubbing are getting faster and more accurate, but how much of a human touch do you still need? When it comes to harnessing modern tools, a hybrid approach is key to effective audiovisual localization.

At eSteno Media Services, we’re embracing new technological developments and fresh challenges in the audiovisual localization industry. We provide a hybrid solution that helps your business prepare for an AI-powered and human-centric future.

Emerging Technologies Influencing the Industry Today

The entertainment industry is experiencing incredible productivity thanks to accessible AI captions, AI dubbing, and editing technology. However, many customers remain torn on the efficiency of AI compared to human work.

The human vs AI conversation is an ongoing dialogue that won’t change anytime soon. According to a Statista study, customers still preferred human work for storyboards, music, and spoken acting. On the other hand, customers consider AI tools better suited to foreign language dialogue and editing backgrounds.

You shouldn’t have to choose between AI tools and a human touch. Our legacy of excellence over two decades has proven that the more things change in audiovisual localization, the more things stay the same.

The customer experience demands accessible, accurate, and emotionally resonant content. With eSteno by your side, you ensure you’re always delivering the quality they’ve come to expect.

Growing Viewer Preferences Around Accessibility

AI tools are slowly, but surely connecting content and people with disabilities. AI can help with everything from creating faster captions to providing alt text for images.

Ongoing studies have found compelling use cases on how AI tools can help people living with aphantasia, speech issues, or brain fog. As such, businesses that want to lean on AI tools for audiovisual localization have several opportunities to respond to increasing demand for accessibility.

While the future for AI tools in audiovisual localization looks bright, there are still several challenges to be aware of.

Anticipated Challenges and Fresh Opportunities for Localization

Audiovisual localization AI is a powerful resource, saving translators and actors time creating compelling work for today’s hungry audience. However, a few limitations make AI tools better as a supplemental tool than a replacement for people.

–       Dubbing and Lip-Syncing

Accuracy vs low-cost production is already a fine line to straddle, but AI can miss out on dubbing’s finer details. For example, spoken lines that appear out-of-sync with lip flaps can make a movie or show seem low-quality.

This seemingly minor detail can ruin immersion and lower viewership ratings. While modern CC software has improved by leaps and bounds, a hybrid approach is crucial to maintain human nuance in modern toolsets.

–       Subtitle Composition and Speed

Another challenge facing AI localization is making sure subtitles fit neatly onto the screen and keeping pace with spoken dialogue. While AI tools offer more speed in production, a human touch is key for adding nuanced details that make a memorable viewing experience. This difference is why eSteno offers businesses a hybrid solution that strengthens – not dilutes – the human impact.

The eSteno Hybrid Solution: AI Meets Human Expertise

Even the best technology needs a reliable team and a cost-effective pay model to deliver results. eSteno provides businesses around the world the hybrid approach needed for competitive, high-quality content.

A recent example of our cutting-edge solution is our client Televisa-Univision, a Mexican-American television network committed to upgrading their audiovisual localization. With the help of eSteno, we’ve helped them integrate artificial intelligence with human monitoring through subtitling.

We adapt our solutions to suit customer needs no matter the format, including broadcast, streaming, OTT platforms, and videocall services like Zoom or Google Meet. Thanks to our QC process, we ensure your end result is human, compelling, and meets ADA and FCC standards.

When you team up with us, you’ll enjoy features such as:

• 24/7 human monitoring and assistance
• Over 99% uptime
• Dedicate project team oversight
• TPN compliance
• Trainable and specialized libraries

From closed captioning to dubbing, our competitive blend of cutting-edge AI tools and human expertise is the way of the future. Contact us today to start enhancing your livestreams, webinars, broadcast TV, and more.