In today’s hyper-connected world, localization isn’t just an add-on—it’s a strategic imperative for any OTT platform aiming for global reach. With fierce competition among streaming giants like Netflix, Prime or Disney+, delivering localized, culturally resonant content has proven essential for both audience retention and sustained market growth.
Why Localization Matters
OTT platforms thrive by reaching international audiences, but success hinges on more than just access. Viewers around the world demand stories in their own language—both linguistically and culturally. Professionally executed subtitling, dubbing, and audio-description enable more people to enjoy content fully and equitably. When done right, localization builds viewer trust, deepens engagement, and drives repeat viewing.
Smart Strategies for Streamlined Localization
Modern streaming platforms face pressure to localize more content, faster. That’s where a hybrid approach shines. Leveraging AI-powered workflows enhanced by human quality control ensures speed without sacrificing accuracy.
At eSteno Media Services, we integrate advanced automation with the expertise of experienced linguists to deliver high-quality outcomes, whether for pre-recorded content or expansive libraries of original programming. As a result, we help platforms reduce turnaround times and enhance consistency, all while staying compliant with accessibility standards.
Real-World Wins
Just look at the numbers. Netflix’s investment in local-language hits like Money Heist generated a massive new subscriber base. Originally a modest Spanish series, it became a global phenomenon after Netflix acquired and localized it through dubbing and subtitling in multiple languages. This strategy led to an estimated 80% increase in viewership outside Spain within the first month of its international release.
Disney+ has also expanded its global footprint by localizing its legacy content and investing in original productions tailored to regional markets. Their international content group is actively producing over 340 local titles to support growth in emerging markets like India and Brazil.
Meanwhile, Prime Video is piloting AI-assisted dubbing for Latin American Spanish and English, using a hybrid model that combines automation with human quality control. This initiative is designed to make previously undubbed titles accessible to broader audiences.
These streaming leaders prove one thing: localization fuels expansion. It’s not about translating words; it’s about adapting experiences.
Scale Your OTT Success
At eSteno Media Services, we specialize in professional subtitling, dubbing, and audiodescription tailored for OTT platforms aiming to scale internationally. Whether you need compliant accessibility services, culturally accurate adaptations, or AI-boosted delivery with human refinement, we’ve got you covered.
