With AI tools advancing faster than ever, you may be wondering if the technology could be a useful tool for your localization efforts. We’re firm believers you can have the best of both worlds when it comes to crafting accurate and compelling content localization.Today’s global language services industry is projected to hit over $96 billion in less than ten years. Embracing technological advancements in localization is crucial for staying ahead of the curve. We’ll explore how you can maintain a competitive edge with hybrid AI + human QC content localization.
What Are AI’s Strengths in Localization?
AI provides a higher level of convenience and speed for today’s hardworking localization experts. These tools level the playing field for brands that need to provide faster – and more accessible – live video experiences.
When you need to provide closed-captioning or dubbing for a live event, AI localization will bridge the gap. You can request AI localization immediately, no matter where you’re located or how tight your turnaround times are.
AI makes high-quality dubbing and closed-captioning faster even for different languages. It can provide real-time translations to ensure nobody in your primary audience is left out.
A few more events you can use AI localization for include:
● Livestreams
● Broadcast TV
● Webinars
● Fast Channels
● Streaming
Why Is a Human Touch Still Necessary for Localization?
While AI is incredibly useful for saving time dubbing and translating, a human touch is important to capture the subtlety of spoken language. Working with an experienced team of human professionals helps your AI localization remain polished, professional and accurate.
Without a sharp and professional eye to capture subtle details like timing, you can end up with poor results that turn off your primary audience. One example of this is the unsynchronized closed captioning during the second season of Game Of Thrones, a result that frustrated many viewers.
Working with a human team will ensure AI localization for live video maintains an optimal uptime, providing you with a professional presentation from beginning to end. Professionals can collaborate with you on multiple streaming platforms, such as Zoom and Google Meet. Last but not least, you can ask a human team questions and receive quick, helpful answers.
The Benefits of AI + Human QC Content Localization
With live video demand increasing, your business needs a hybrid approach of AI + human QC content localization. At eSteno Media Services, we provide the benefits of both AI and experienced localization experts to ensure you’re enjoying top-notch quality with unparalleled speed of delivery. A few of our clients include leading streaming platforms like Netflix and Prime.
We provide subtitles, dubbing, closed captioning, and live AI-ASR. Thanks to advanced AI technology, we’re able to maintain a consistently high level of accuracy in real-time for over fifty languages. No matter your localization goals or business challenges, we’ll make sure you capture the attention of today’s discerning audiences and provide an unforgettable experience.
Contact us today to get a quote from our sales team and start creating faster and more accurate content localization.
